Playful colours and deluxe destinations: the new Dolce & Gabbana campaign!
The lives of ordinary people who merge with the crowd
The SS 18 Collection is full of vivid colours, which it is a pleasure to see. But the photographs for the new campaign, which portray the classic lives of ordinary people, who are dressed in deluxe clothing by the Dolce & Gabbana House of Fashion, are just as lovely. The clothing was created for five exclusive destinations with the classic hashtag #DGLoves...
Móda proti proudu
Názor PROTI PROUDU: Dominika Žejdl
#DGLovesMykonos, #DGLovesNewYork, #DGLovesDubai, #DGLovesMexico, #DGLovesVenezia
Each of these destinations has its own distinctive magic, which the deluxe Dolce & Gabbana House of Fashion has also succumbed to. Dolce & Gabbana has designed a beautiful collection for each of these destinations, which perfectly suits the specific location, climate, opportunities and of course the local people. We like the fact that the campaign connects people, shows their ordinary lives and also deluxe fashion, which does not appear exaggerated or snobbish, but merges with the location. The photographs are so natural that you have no idea that this is a campaign for the spring and summer collection!
Holiday relaxation on Mykonos and love in Venice
The Greek island of Mykonos is a paradise on earth, which is very popular with celebrities. So it is no wonder that Domenico Dolce and Stefan Gabbana chose this beautiful location to shoot their spring and summer outfits, which are perfectly suited to the beach, the sun, the white houses and a carefree life.
And the photographs of the city of love, dreamy Venice, are also impressive. Clothing with hearts, boats on water, men playing the guitar – all this creates a unique deluxe ambiance.
Life in playful Mexico and the market in Dubai
When you say Mexico everyone thinks of the excellent cuisine, the wonderful rhythmic music and vivid colours. You can find all this in the new campaign, which takes place in the beautiful varicoloured streets. Can you imagine any place where Dolce & Gabbana’s playful fashion would look better?
Dubai is a deluxe location with plenty of breath-taking monuments and fashion. Dolce & Gabbana fashion suits the streets and mysterious corners perfectly. The colourful accessories and clothing merge with the ambiance of the local markets.
Názor PROTI PROUDU: Ornella Koktová
The concept of the new Dolce & Gabbana campaign is truly lovely and playful!
I love the combination of first-class fashion with a hectic life, in the market for instance. In any case there are items in the collection that are absolutely gorgeous....and also a few items that are completely off the mark!
First of all I would like to mention the perfectly designed ,brightly coloured floral dress. I particularly appreciate the fitted waist, which is an Italian classic in my opinion. Remember the perfect models worn by actress Sophia Loren in films like “Yesterday, Today and Tomorrow” or “Boccaccio “70””. I think this collection was partially inspired by these films!
I think I liked the green dress with the white flowers best, because it beautifully emphasises the breasts and the curves of the whole body. Besides, we shouldn’t avoid chic designs in summer! And I must not forget the gold suit embellished with coloured flowers: this is a model that you can wear on the red carpet or to an intimate date in Bellevue.....
Then there were also a few items that completely missed the mark. For example the bag with the scribbles planted among the cheap bags in the middle of the market. This was one of the biggest mistakes. The bag did not stand out at all, it actually looked like it belonged and that its value corresponded to the prices written on the grubby sign.
And finally the sweat suit with the scribbles! That was in completely bad taste! I’ve seen nicer ones in Carlsbad on the colonnade! So a lot of points deducted for these items.
