We like interesting adverts and most brands come up with the best ones during the period before Christmas. Apple is no exception to this rule and they enticed us with a glimpse of Christmas in the USA, followed by Great Britain on 25 November and it will soon be shown in the Czech Republic too.

A romantic story in the style of La La Land

Lauren walks along a snow-covered street listening to music from wireless Apple AirPod headphones. She pulls out a luxury iPhone X and chooses the song “Palace” by Sam Smith. She of course chooses this from her Apple Music playlist!

Luxusní byt na pronájem Praha 1 - Staré Město, Praha 1

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ALL OF A SUDDEN! The scene darkens and a spotlight singles her out. She starts to dance around the other pedestrians and while doing so, bumps into Christopher! Looking into his eyes, she takes out one earpiece and gives it to him. ALL OF A SUDDEN! The scene darkens and a spotlight singles them out. They dance together along the street, over bridges and the roofs of cars. The move in to kiss and ALL OF A SUDDEN! They are back in the real world on the street and looking at each other. They then each walk away in a different direction.

Lauren and Christopher Grant are luxury dancers who are husband and wife in real life.

The aim of this advert is to encourage people to look after and take an interest in one another and reminds us of the Apple motto that there is diversity in unity. 

The greatest motivation for participation in the competition for Demi-Leigh, who recently gained a degree in the field of Business Management, was her half-sister who suffers from a physical handicap.

“It is thanks to her situation that I realise how unique life is. I always try to work twice as hard and enjoy my life twice as much for her too.”

In her free time, she helps to coach women in self-defence in a programme entitled the “Unbreakable Campaign”. She was motivated to do so by an attempted abduction which she faced in Johannesburg last year. She plans to develop the programme and in doing so, to help more women.

Pronájem bytu 3+kk - Praha 1 - 108, Praha 1

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I would like to also help women to develop their business skills. At the age of 17, she was already the Junior Deputy Mayor of the city of George in Western Cape.

“I learned to assume responsibility for my future at a young age. I realised that the only person standing between me and my dreams is me. With hard work, concentration and determination, I can be anything I want. I have a competitive spirit and I always try to be the very best version of myself possible. My dreams never stop and I will never stop chasing them. I don’t believe in waiting for an opportunity, but rather in creating it.”

Second place was taken by a beauty from Columbia and third was taken by a Jamaican. Michaela Habáňová did not unfortunately make it into the final sixteen.