Milan: Obsessed With Fashion and Design
It seems that you can’t exist in Milan without having a positive attitude towards design, fashion and history. If you are born into a luxury environment, such as this city, an affinity for beauty is innate; the city will find you, consume you and never let you go. This makes it difficult for you to accept any compromises.
Home of luxury brands
Milan is one of the leading cities of fashion and designer furniture in the world.
The city is home to globally recognised luxury brands like Armani, Gucci, Valentino, Prada, Dolce & Gabbana and Versace. Try to imagine a concentration of such resounding names all in one place – that would be the most prestigious shopping zone in the city, known as the Golden Rectangle between Via Monte Napoleone, Via della Spiga, Via Sant'Andrea, Via Manzoni and Corso Venezia.
Milan is also the base of major corporations like Alfa Romeo and Pirelli.
Luxury furniture and design fairs
Premium quality luxury furniture and industrial goods are manufactured in Milan, as demonstrated at the annual design and furniture trade fair Salone del Mobile or the designer event Fuorisalone. The best of modern design and innovation from Italy and the entire world is presented right here over several days. Milan is a cradle for talents and creative individuals in design, crafts, art, architecture and fashion. Many Italian artists from the past, such as Bruno Munari or Piero Manzoni, chose to live and work in this particular creative, inspiring and visually perfect city.
Reflection of the city’s dynamic
Milan is among the wealthiest and most developed cities in Europe. It started evolving after World War II and even then was considered to be one of the most progressive and dynamic European cities. In the year 1970’s, several skyscrapers were built here, including the Pirelli Tower and Torre Velasca.
When walking the streets of this inspiring city, every bit of it breathes uniqueness, style and the feeling that all the beauty in the world has found its home right here.
