Nehera presented a stylish and “uncluttered” collection

Luxury natural materials and simplicity could be the motto for the new collection. The timeless combination of black, white and beige was absolutely dominant. The luxury items were in particular made up of white shirts, linen trousers and leather jackets in a very simple and casual style. Their design referenced the simplicity of the countryside and the purity of nature.

Dvougenerační vila na prodej Praha, Okolí Prahy

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The history of Nehera reaches all the way back to the 1930s!

Although the brand has been known to us since 2014, its history actually reaches back much further. It was established in the 1930s in what was at that time Czechoslovakia by the entrepreneurial visionary Jan Nehera. Branches of this luxury clothing business were opened all over the world, including countries such as Africa and the USA. Nobody knows the advertising slogan “Nehera knows how to make great clothing” anymore these days, but in the past, this was a famous sentence which simply put was true to the words it contained.

The luxury brand was successfully resurrected in 2014, inspired by the work of its predecessor. Nowadays, the brand is once again utilising the timeless heritage of the Slovak and Czech workshops which were originally founded by Jan Nehera. The brand is international in nature and collaborates with external foreign designers.  

What does a collection like this look like? In two words: absolutely luxurious!

The new luxury collection for Spring/Summer 2018 celebrates femininity and pays its respect to the planet. As the name suggests, Kalfař sought inspiration among bees, mainly because they are important for the balance of life on earth. Although bees may seem to be ordinary creatures and most of us are rather afraid of their sting, the designer managed the unseen – to give them a seal of luxury and exceptionality! Probably every woman in the room wished to be the owner of at least one model or to become the Queen Bee and wrap herself in the honey or floral masterpieces, if only for a moment.

The gold and black on the models symbolises bees, while the floral motifs reflect fields, meadows and gardens in bloom. Jiří created the garments not only for special occasions or celebrations, but also for ordinary everyday wear, which will become extraordinary for its owners thanks to his creativity. 

Byty Janáčkovo nábřeží 207m, Praha 5

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Jiří Kalfař gives important values glamour

The collection had just one error, which is that it was shown to the world at Kiev Fashion Week, meaning that visitors to Prague Fashion Week missed the fantastic experience. But if anybody deserves applause and praise, it is the author of this collection. That the former dancer made the right decision when he left the dance scene for fashion could be confirmed for instance by his muse Alina Baikova, whom he holds in the highest esteem, and other beauties such as Karolína Kurková, Louisa Johnson or Chrissy Teigen.