My City of Lights: Virtual Reality Will Take you to the Luxury World of Balmain!
You are awaited by an innovative experience that will transport you literally into the designer´s brain through virtual reality. There is a special lounge prepared here where you can also experience this for yourself, up to 29. April. Enjoy a stroll through endless stairways inside a palace created by Rousteing to present his sources of inspiration. You will walk around huge chandeliers of a Gothic castle or above the glittery panorama of Paris.
After Milan, My City of Lights sets of to Balmain boutiques around the whole world.
The boutique in Milan: like a stroll through a luxury apartment
The boutique in Milan spreads over two floors of 280m² area of stylish interior design, reflecting traditional Parisian style as well as modern international environment. You can imagine it as a flat, where each room represents another aspect of the luxurious world of Balmain.
The handbags here have their own dedicated space and there is a great black velvet puff serving to try on the unique footwear. Here you can find the ready-to-wear collection as well as the unique collection named The 44 Francois Premier Collection, which was presented at the women´s fashion week Milano Moda Donna, focusing on luxury gala and evening dresses.
Olivier Rousteing also as a star of the silver screen!
Balmain is a very popular brand and thanks to Olivier Rousteing it became even more so. The fun marketing strategy is certainly a good move. And it is not just virtual reality; the Balmain brand is preparing to make a film about Rousteiong called The Wonder Boy, which should come into cinemas in 2019 and should even appear at the Cannes Film Festival.
Boutiques around the world
Currently, Balmain has 16 boutiques around the world, but the plan is to open another 30 within the next 5 years. And do so in such destinations like Miami, Hong Kong, Las Vegas or Beijing. Next year it is to open a second boutique in Paris on the street Saint-Honoré, to be found between the hotels Costes and Mandarin Oriental.
