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The new boutique of the luxury fashion label, Via Montenapoleone in Milan is the first one to have been designed by creative director of the Balmain brand, Olivier Rousteing. It represents virtual reality My City of Lights.

My City of Lights: Virtual Reality Will Take you to the Luxury World of Balmain!

Eva Ledecká
20. 4. 2018
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1 minute
VR My City of Lights

You are awaited by an innovative experience that will transport you literally into the designer´s brain through virtual reality. There is a special lounge prepared here where you can also experience this for yourself, up to 29. April. Enjoy a stroll through endless stairways inside a palace created by Rousteing to present his sources of inspiration. You will walk around huge chandeliers of a Gothic castle or above the glittery panorama of Paris.

After Milan, My City of Lights sets of to Balmain boutiques around the whole world.

The boutique in Milan: like a stroll through a luxury apartment

The boutique in Milan spreads over two floors of 280m² area of stylish interior design, reflecting traditional Parisian style as well as modern international environment. You can imagine it as a flat, where each room represents another aspect of the luxurious world of Balmain.

The handbags here have their own dedicated space and there is a great black velvet puff serving to try on the unique footwear. Here you can find the ready-to-wear collection as well as the unique collection named The 44 Francois Premier Collection, which was presented at the women´s fashion week Milano Moda Donna, focusing on luxury gala and evening dresses.

Prodej slunného bytu 3+kk, Praha 2 - 104
Prodej slunného bytu 3+kk, Praha 2 - 104, Praha 2

Olivier Rousteing also as a star of the silver screen!

Balmain is a very popular brand and thanks to Olivier Rousteing it became even more so. The fun marketing strategy is certainly a good move. And it is not just virtual reality; the Balmain brand is preparing to make a film about Rousteiong called The Wonder Boy, which should come into cinemas in 2019 and should even appear at the Cannes Film Festival.

Boutiques around the world

Currently, Balmain has 16 boutiques around the world, but the plan is to open another 30 within the next 5 years. And do so in such destinations like Miami, Hong Kong, Las Vegas or Beijing. Next year it is to open a second boutique in Paris on the street Saint-Honoré, to be found between the hotels Costes and Mandarin Oriental.

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Do you want your child to experience a real fairy tale!

Shoes for young princesses from The Mini SS 18 collection by Sophie Webster!

Dominika Žejdl
24.Apr 2018
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2 minutes
Special section
Sophia Webster for kids

The deluxe SS 2018 collection by excellent and creative designer Sophie Webster seems to be from another world. So beautiful, colourful and cute that neither you nor your daughter will be able to resist. Enter the magical fairy forest together and stand out on the street in this unique footwear.

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Dominika Žejdl
fashion editor
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Ornella Koktová
model
Móda proti proudu

Názor PROTI PROUDU: Dominika Žejdl

The deluxe world of fantasy and magical fairies

Every season is a great surprise with designer Sophie Webster, which you will certainly remember. The Mini SS 19 collection will transport you to a magical world, where stylish and fashionable shoes play the starring role. In clear contrast with the ice queens and snowballs, that we could see in the AW17 collection, we enter a happy botanical forest, full of flowers and fairies. The Cottigley fairy was the inspiration for the entire deluxe collection. Two young cousins Elsie and Frances presented five photographs in 1917, which looked like they were taken in the world of fairies and convinced many people that these magical being really exists.

Fairy-tale shoes from a magical world, which you and your daughter can wear

Sophie Webster always manages to surprise us with her unique shoe design, which differs from other brands. Her shoes are distinguished by their typical magical deluxe wings, which embellish their heels. Women worldwide have fallen in love with shoes by designer Sophie Webster and our editorial staff has also succumbed to them. If you and your little girl love deluxe unique shoes, buy similar shoes: for your daughter from The Mini SS18 collection and for you from the SS 18 collection.

Prodej luxusního mezonetu 4+kk, Praha
Prodej luxusního mezonetu 4+kk, Praha, Praha 8

Sandals, ballerinas or tennis shoes?

You have a choice of several types of shoe. You can choose sandals, ballerinas or tennis shoes, with an absolutely unique design and bright colours. Get ready for the fact that your little girl will not want to take these shoes off!

Dominika Žejdl

Názor PROTI PROUDU: Ornella Koktová

Sophie Webster and one of her dream collections!!!

I discovered this young designer only six months ago and I immediately fell in love with her work. Jimmy Choo has no chance against some of her items, her work is something completely different!

I love her unbelievable sense for detail, in her children’s collection and her collection for adult women. Each shoe is precisely detailed, so that you feel that it could have been made for Marie Antoinette herself. She was known for the fact that she was capable of having the dressmaker or even the shoemaker executed if an item was imperfect! There would be no risk of that here.

Children’s shoes exactly the same as mama’s? My God, I think only a sneezing panda with its baby could be cuter! And the price? Children’s butterfly shoes for CZK 4,500 and the lady’s version for approx. CZK 12,600. In my opinion I think the price is adequate to how adorable and high-quality they are. BRAVO!

Ornella Koktová
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