Missoni Fashion House Dazzled by its Collection Inspired by the Chinese Horoscope!
And then there was Missoni…
One of the most successful and most respected Italian fashion and design brands of this day embarked on its journey almost 70 years ago. At that time the couple of Ottavio and Rosita decided to establish a store with knitted materials. They soon got married and started a family. The son of Vittorio met with unfortunate fate and died in a plane crash, the remaining two children Angela and Luca then became key for the Missoni fashion house and they control the brand to this day.
However, this time round the typical zig-zag pattern was left out of the Missoni Home offering!
The luxurious brand built its reputation on a rare aesthetic innovation that changed the identity of knitted fabrics enabling a new style of clothing. The zig-zag pattern became its signature, and as regards diversity of motives, you would be hard pressed to find in the Missoni offering of clothing and designs anything more modest or not so striking.
However, at the trade fair in Milan, the typical zig-zag pattern was nowhere to be seen. The new attention-gripping luxury collection of furniture and home design of the Missoni brand is inspired Chinese horoscope!
The horoscope collection - a feast for your eyes
Anyone who visited the Missoni ´stand´ at Milan fair trade became a witness to a really luxurious spectacle. From all sides you were observed by the eyes of Chinese horoscope animals. Heads of animal in vibrant colours, dominated by the typical dark red, adorned decorative cushions, backs of chairs as well as the ceiling where there were mounted illuminated panels with Chinese motifs. Very elegant too, was the furniture with dainty glossy grey pattern so that the chairs and sofas looked like having been made of silver. The collection won our hearth through its variety, quality as well as its great dose of originality.
