Luxury - extravagance, for some affluence, a synonym for wealth, a certain degree of comfort, for some a lifestyle. No matter how you think about luxury, luxury brands will give you exactly what you expect of them. Originality, timelessness, exclusivity and a guarantee that you certainly won’t meet anybody else with the same luxury watch or luxury car. 

IS IT REALLY A GLOBAL LUXURY BRAND?

Some brands are sold here at much higher prices than in the West. What we see as a certain dose of luxury is considered just an upper middle-class brand by others. Why is it that Czechs are willing to pay far more money for certain goods than people elsewhere? Allegedly, the greatest stumbling blocks are ignorance and marketing. What is an ordinary fashion brand for the middle and lower class in the West, such as Zara, presents its goods and the company overall in precisely the same way as global luxury brands. Glass showcases with pure displays, world famous models in advertisements and security guards by the door give ordinary brands an air of luxury. A global outlook on the world, which younger generations are very good at working with, is a good way to make genuine luxury brands considered luxury brands.

Luxusní loft na prodej 3+kk, Praha Modřany, Praha 4

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What is a true symbol of luxury for you? Fashion brands, luxury car brands, watches? Or private experiences such as timeless dinners out, exotic vacations or customised interior designing?

Contrasts play the starring role

Each of the eight luxury fragrances in this collection is a mixture of remarkable ingredients and thanks to the contrasting combination of various elements, creates an exceptional result. The fragrances wed woody aromatic tones with the unique orange essence of neroli. Neroli is an essential oil produced from the blossom of the bitter orange tree. The scent is sweet and honeyed with green and spicy notes. The starring role in these fragrances is played by contrasting scents: for example, bergamot in contrast with tones of dark tea, myrrh and woody notes which make up an oriental fragrance called Gaiac Oud.

The bottle as jewellery

Fragrances by Guerlain also include an unexpected surprise in the form of luxury packaging: a leather box which can be used as a jewellery box, a traditional bulb atomiser like the ones used in the past, purplish amethyst in colour and satin fabric and last but not least the no-less-important engraved lettering Guerlain Paris. These are symbols which reflect the appearance of the legendary shop on the luxurious Champs-Elysées in France.

Prodej slunného bytu 3+kk, Praha 2 - 104, Praha 2

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