Karl Lagerfeld as the photographer of his own designs

The campaign was created in Karl Lagerfeld’s iconic studio in Paris. In order to capture the unique pictures, he used bright light and only a minimum of shade. The result is truly convincing and the designer has once again proven that his feeling for art, simplicity and precision is extremely distinctive.

His work is even praised by the model Taylor Hill herself: “Shooting with Karl is a very quick affair because he knows precisely what he wants.” Ash also joins in the praise: “Karl is an icon. He knows what looks good and that is why I trust him to also take great photos with me.

Prodej bytu 4+1, Praha 1 - 135, Praha 1

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The collection for the coming season is cool, sophisticated, ironic and timeless. Simply put, precisely the way the designer is himself. There are of course sunglasses, luxury leather gloves and a rewarding and typical combination of black and white.

How is that possible?

The luxurious stadium was created by BBH Singapore… but you might be wondering, how does it work? Well, you come to the stadium and run your first lap. They’ll take your time, and in the next round, you’ll be on the racing track twice. Your avatar will appear on the luxurious LED screens lined along the track.

A special sensor attached to your running shoes will measure your time and transfer the information to the avatar, who will then match your speed during your first lap. During the whole lap, he’ll be running next to you; the faster you run, the bigger he becomes.

Luxusní byt s terasou na Praze 1 - 232m, Praha 1

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Motivation for the best results

Your own avatar motivates you to keep improving your results – your goal is to overtake him. If you succeed, then during the next lap the avatar will run at the speed with which you overtook him. Basically, this means you’re competing against none other than yourself – specifically your best time.

This is a unique luxurious project which combines state-of-the-art technology with one of the most popular sports in the world. Even though running in nature is perhaps more satisfying for many, this stadium will allow you to get the maximum out of you. As such, it’s ideal for professional runners and those who are serious about training and improving. However, it will be appreciated by anyone who likes to challenge himself or herself. So, next time you’re in the Philippines, don’t miss this luxurious 21st-century running experience.