The main inspiration for this collection is clearly fun and a summer holiday atmosphere. Imagine a hot summer, lots of flowers and cleverly chosen prints of popular Italian foods such as pasta, bread, fish and ice-cream. In contrast to these cheerful elements, the classic luxurious signature of the duo Dolce & Gabbana stands out all the more, radiating elegance, careful tailoring and well-fitting designs. Also notice the unconventional footwear worn by the models – slippers and flip-flops which have been raised to the status of luxury footwear thanks to distinct decoration with precious stones and sequins. The classic white t-shirt with a black D&G logo pervades the whole collection and in combination with Haute Couture features, captures youthful casualness. Thanks to this unconventional combination, the whole collection radiates the positivity and recklessness of summer sun-filled days.
The company founded in 1985 by the famous duo of creative Italian designers Domenico Dolce and Stefano Gabbana is nowadays a leading international brand on the market for luxury products. The founders are renowned not only for their inventive and original designs, but also thanks to their significant participation in most of the brand’s activities such as development of global strategy. The Dolce & Gabbana brand can be found in forty countries around the world and in almost 300 shops.
The Dolce & Gabbana Spring/Summer 2017 fashion show is an interesting example of how great a role is nowadays played by digital media, social networks and the generation of millennials. Stefano Gabbana is a great enthusiast of social networks and is aware of how important it is to quickly react to online trends. This is why he has leading young bloggers sit in the front rows of his shows and has the whole show streamed including the dance extravaganza at the start. Domenico Dolce is on the contrary more conservative and concentrates more on luxurious Haute Couture including a strict emphasis on quality of design. They thus complement each other wonderfully and make up the perfect duo.
Highlights of the whole show and the campaign screening can be found in the video below.
Neither the men's collection miss Italy. Luxury designs with bold prints of palm leaves found the inspiration in Palermo in the beautiful Parco della Favorita.