LOEWE Lives through Ibiza! The Fashion House Reopened its Holiday Boutique on the Island
The summer boutique is devoted to the new collection, Paula Ibiza II.
As in previous years, this year too, the LOEWE brand opened a holiday-time boutique at the Museum of Contemporary Art in Ibiza. The shelf space of the summer boutique was filled with a new collection, Paula Ibiza II., consisting of luxury pieces full of colourful prints, a new range of sunglasses, leather handbags, wallets and unisex backpacks, or beach accessories including trendy caftans.
Móda proti proudu
Názor PROTI PROUDU: Martina Šmalclová
Forget the rules. In Ibiza everything has its time
If you are planning to set off to the sunny Ibiza and the luxury holiday boutique of LOEWE has just become one of the items on your travel itinerary, remember that you have time until 31. 8. 2018, then its doors will be closed again. Also, take into account the quite atypical opening times.
Sunday? It is kind of a small Monday!
While on Monday the boutique is closed during the whole day, from Tuesday to Saturday you can shop here from 10:00 to 14:00 and then from 18:00 to 22:00. Sunday is kind of a small Monday, so you will have to make your purchases between 10:00-14:00. Well, after all, it is just a vacation boutique, so opening times have their own rules, too.
The unique collection reflects the spirit of energetic Ibiza
And what is like the latest collection of Paula Ibiza II., which you may buy in the luxury boutiques or the official website of the brand? Relaxed, fresh, playful and stylish. It reveals all the sides of the sunny island and therefore you can see here stylish models for a walk in the picturesque streets, as well as chic pieces for the beach, full of vibrant colours.
The divine sceneries will transport you to an exotic holiday. Just close your eyes.
The collection is accompanied by an advertising campaign, which embodies the past, present and future of the island. The intact Ibiza bay, landscape rich in pine and warm sun rays... Just close your eyes and it is as if we just found ourselves at a most luxurious holiday.
Názor PROTI PROUDU: Ornella Koktová
Cool fashion on the beach as well as at the club!
The global Hippies epicentre, which is still alive by the 60's and 70's atmosphere is represented by a new summer boutique of the LOEWE fashion house. And what will we find there? Of course fashionable pieces fit for both the beach as well as a party in the typical local clubs.
Personally, my attention was caught by the giant towelling poncho with marine motifs. Perhaps everyone knows the early evening time when it suddenly becomes cool at the beach or by the pool and you start shivering in your not yet dry bikini. And precisely for these occasions this soft and, most of all, warm poncho is ideal, I would love to wrap myself in it like a baby!!! Anyone who says that these ponchos by the pool are only for kids is a fool.
Furthermore I like the straw hat with a ribbon depicting a mermaid. In combination with the square sunglasses and an inflatable water bed of the same motif it makes up for beachy perfection. That is, until one is swallowed up by a wave, losing the sunglasses, hat as well as local reputation of a sexy swimmer (hahaha)!
