Only for the chosen few

In order to successfully wear the new FW 19/20 collection, you need to have the necessary courage and the craving to step into the crowd, because it isn‘t for everyone. Thanks to the extravagant masks it will help you to change into whoever you want to be.

The frightening Jason Vorheese steps on stage

Alessandro Michele had prepared the look of a frightening Jason Vorheese from the horror Friday 13th, a sensual cat woman who dabbles in fetish, a cool beach dude, a dangerous New York type, a chic businesswoman, or an unbridled party girl.

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Gucci‘s message

The masks have the task to reveal, or on the contrary hide who we are, and salvage kindness and beauty, which reside in us. We‘re wondering, how much inner good is hidden inside the fictional character Jason Vorheese, but we weren‘t happy about it…

Jared Leto sat in the front row

Gucci overall presented 87 outfits, which it bolstered up on its uniqueness. The individual outfits are fraught with luxury and lavish decorations in the form of bold patterns, embroidery or metal appliques. The singer, Jared Leto, also didn‘t miss out on the show, and sat on the front row to support Alessandro Michele, who is a long-standing friend of his.