3 fashion brands with a bright future. Who’s breathing on Dior’s neck?
A divine trio
They had a great headstart and now they’re dressing the world's biggest celebrities. Come and have a look at the brands Mary Katrantzou, Zimmermann and Brandon Maxwell, who know the ropes in the world of luxury fashion!
Mary Katrantzou: Greek temperament recognized even by Victoria's Secret
The energetic Greek designer living in London debuted at the London Fashion Week in 2008. Shortly thereafter, she founded her brand, which combines aesthetics, technology and craftsmanship. Among other places, she got to show off her talent at the last Victoria's Secret show in Shanghai, for which she designed one of the 6 luxury lingerie blocks. She has worked with Swarovski, Longchamp and Moncler.
Characteristic features: Distinctive colors and patterns, unconventional materials, pompousness, prints contoured by the means of digital technology.
Worn by: Karolina Kurkova, Keira Knightley, Claudia Schiffer, Beyoncé, Rihanna.
Zimmermann: Jessica Alba’s favorite Australian chic
Sisters Nicky and Simone founded the Zimmermann brand in 1991. A year later they opened their first store. Today, Zimmermann regularly present their collections not only at home in Australia, but also at the prestigious New York Fashion Week.
Characteristic features: Subtle and nude shades, floral patterns, leather and lace, romantic boho style with a drop of sensuality.
Worn by: Jessica Alba, Jessica Biel, Kate Hudson, Margot Robbie, Paris Jackson.
Brandon Maxwell: To make women feel beautiful
The American designer launched his brand in 2015. He has been appearing regularly on NYFW since then. Strong women became his inspiration. The designer wanted them to feel beautiful, sophisticated, wearing garments that would adapt to their needs perfectly - and he delivers this vision of his to a T.
Characteristic features: Minimalism, sharp edges, sculptural details, luxurious materials.
Worn by: Michelle Obama, Meghan Markle, Oprah, Blake Lively, Jane Fonda.
