From the World of Luxury Cars and Fashion: Porsche and Hugo Boss Joined Forces
Porsche and Hugo Boss agreed on a partnership
Porsche signed a cooperation agreement with the luxury fashion brand, Hugo Boss. As the official clothing partner, Hugo Boss is to dress the entire Porsche Motorsport team in its exclusive pieces. Perhaps you think that we will only see the racers wearing the luxury clothing on the track, but the workshop, too, deserves attention. Everything will be beautifully styled, linked by one big brand name of Hugo Boss.
"Hugo Boss and Porsche are synonymous with great innovation and excellent quality," says Mark Langer, Chairman of the Board of Directors of Hugo Boss AG.
The equipment also relates to the future Porsche Formula E. team. “Formula E is a very attractive racing series. It offers us the perfect environment for consistent development of our vehicles in terms of efficiency and sustainability. We look forward to our debut in the series in the 2019/2020 season. The Hugo Boss fashion house is the perfect partner for us," says the Director General of Porsche AG, Oliver Blume.
The shared passion for racing and fascination by perfect design
The fashion house is to offer a "Porsche x Boss” collection. You can rely on exceptional features of the luxurious collection, including high quality leather and woollen clothes in silver, black and red, under the Porsche and Hugo Boss brand names. You will also be able to buy beautiful modern outfits though the internet shop "BOSS Stores" from March 2019.
You can start to look forward to it! It will certainly be worthwhile luxury!
