Wake up the woman in you with H&M: Wearable fashion inspired by Buenos Aires!
Flowering streets and a romantic ambiance
The new spring collection of affordable and popular fashion by the H&M brand will get you with its excellent women’s fashion. Wake up that beautiful, sexy and irresistible creature, which you smothered inside yourself the entire grey winter. Now is the time to bloom and you can do this with the H&M SPRING 2018 collection, which is inspired by the impressive streets of the beautiful Argentine city of Buenos Aires.
Móda proti proudu
Názor PROTI PROUDU: Dominika Žejdl
Models that will give you confidence and flair
The winter frosts are nearly behind us and every woman is looking forward to finally revealing her body and wearing some simple and light spring clothing. This is exactly what you will find in the new deluxe H&M SPRING 2018 collection, which is full of unusual fashion items on a spring theme. Don’t be afraid to express your sensual attitude to fashion. Show everyone that there is a beautiful confident woman inside you. Flowing dresses revealing your shoulders, wide trousers, jeans or sophisticated blouses will be perfect for you.
Romantically subtle and also bolder patterns
Flowers, colours, lace, light and pleasant fabrics, all these irrefutably belong to spring. This is why the brand sought inspiration in the Argentine city of Buenos Aires, which conceals a unique ambiance, living and blooming nature and of course beautiful women. The SPRING collection offers deluxe patterns, like floral prints, embroidery, wonderful cascades of ruffles and asymmetric hemming. Black, white and red are the dominant colours.
Sensual femininity, the likes of which we have not seen for a long time
The brand chose beautiful sensual women for its spring campaign, who presented the deluxe models perfectly. You can see Winona Ryder and Elizabeth Olsen in the video and also many other well-known models like Andreea Diacon, Anna Ewers, Imaan Hammam, Naomi Shimada or singer Andrea Valle. The film will take you to Buenos Aires, where a celebration of feminine power and friendship overflows from the local café into the streets. Let yourself be carried away by the sensual ambiance, the seductiveness of the actresses and the deluxe wearability of the fashion that will awake the femininity in you.
“It was enormously exciting to be in Buenos Aires with the H&M spring campaign, and furthermore in the company of these wonderful ladies. The entire shoot was an unbelievable inspiration for me!” – Elizabeth Olsen.
Názor PROTI PROUDU: Ornella Koktová
For me the summer mood in Buenos Aires presented by H&M was a promise of warmer tomorrows, which I am eagerly looking forward to every day. Loose blouses, unbound hair and floral motifs as far as the eye can see. That is basically a sure thing. And we finally have designers here who capture the interest of the female masses. And you fortunately won’t encounter the garbage of plastic creations such as those from the MBPFW.
I personally liked the loose white shirt with wide sleeves combined with black jeans, embroidered with gold and red flowers, the best. This combination is on the boundary between hard rocker chick and delirious romantic: precisely the thing for me, ha! The only thing that worries me is the fact that, thanks to my breasts, the blouse would look more like an enormous tent on me. Oh well.....
On the contrary, the item I definitely eliminated from my selection was the black dress with white flowers and a slightly oriental motif at the edge of the skirt. This dress is already pretty loose on the model and I think that its sack-like design will not make anyone look good. But the black trousers with the waist narrowed by the ribbon as a subtle belt....those would certainly look wonderful! If someone still doubts that H&M is not for them because it isn’t a deluxe brand, then I have to correct them. Unravelling t-shirts or clothes falling apart after their first wash are history. So don’t be afraid and go and look at the shop at Na Příkopy for instance:-).
