Super Bowl Bombshells: Kanye West promoted a shirt with a swastika, Trump arrived for the first time, as well as the head of Apple
The popularity of this sports holiday for Americans matches Thanksgiving or Christmas. An evening full of cheering, friends, incredible show and tables groaning under the onslaught of goodies, that's the Super Bowl evening. Performances and events etch deeply into social memory. This year's show was watched by more than one hundred and twenty million viewers. Kanye West, Taylor Swift, but also Donald Trump shocked.
Super Bowl is the final match in the American football league. Both a sporting and social event, an incredible show! Whoever doesn't live it, as if they didn't exist.
To perform in the iconic halftime show is then a highly prestigious affair and is bestowed only on the best artists. In the past, for example, Michael Jackson, Rihanna, Lady Gaga and Eminem have performed there.
Thirty seconds of commercial spot broadcasted during the Super Bowl cost advertisers last year 7 million dollars, this year already 8 million dollars.
It is mainly used by commercial brands such as Oreo, Pringles, Mountain Dew, Doritos, or electric car manufacturers, and clips often feature show business stars such as Jenna Ortega, Beyoncé or Arnold Schwarzenegger. For companies ordering these advertisements, it is just more millions of dollars for acting fees specifically for these spots. Last year, even the Chinese company Temu bought their time, which attracted a lot of attention.
First Bomb: Halftime Stars! Grammy Winner as Main Performer
The Halftime, the halftime show, was again marked by stars. Rapper Kendrick Lamar, who was successful in five Grammy categories this year, performed.
R&B singer SZA, Jon Batiste, singer and multi-instrumentalist also performed, taking care of the American hymn.
Second Bombshell! Stars in the audience! And no marriage proposal
The tradition is shots into the audience. Most is happening in the audience! US President Donald Trump arrived with his whole family, Ivanka Trump attracted attention in her elegant white dress. He is the first American president to personally attend this event. Another one of the richest men in the world, Apple CEO Tim Cook, also made his debut.
Singer Taylor Swift arrived as the partner of her boyfriend, player Travis Kelce of the Kansas City Chiefs, one of the finalists. However, the audience reacted to her with booing. Her boyfriend's team actually lost, but Travis set a new record for the number of catches. There was also speculation that he would propose to the highest earning singer of the present during the match, but this did not happen.
Who else? American musician Jay-Z, Kevin Costner shone with charisma, Paul McCartney certainly remembered his own halftime performance in 2005, also arrived Bradley Cooper, Leonardo DiCaprio, Serena Williams or Tom Brady.
Third bomb: Kayne West and his controversial t-shirt ad! And disappeared from X!
The controversial rapper bought a spot that caused a stir. He filmed it on a dentist's chair, where he said:
"So what's happening, guys. I spent all the money on advertising for these new teeth. So I had to record it again on an iPhone,"
he said. Then he stammered, "Ehm... ehm... go to yeezy.com."
Meanwhile, his e-shop currently only offers one piece of clothing, a t-shirt with a swastika. This excess follows his behavior in recent days when he continuously added anti-Semitic comments to the X network like on a conveyor belt along with calls for the liberation of P. Diddy.
Kanye West later verbally attacked Taylor Swift through this platform and continued to spread his anti-Semitic remarks before finally deactivating his X network account.
"It was very cathartic to use the world as a sounding board,"
West said in his last tweet before deactivating the account.
Cheat Sheet Four: Advertisements you'll remember! Don't want to join the secret service?
Advertising spots are another attraction that people often remember for a long time. As already mentioned, eight million for thirty seconds of advertising is a standard price. This year, a total of 51 minutes was broadcast, the match was interrupted every three minutes because of them.
Among the advertisements for cafes, energy drinks, cookies, cars, there were also charitable advertisements. An interesting one was a recruitment spot for the United States Secret Service, the budget for shooting the spot was reportedly 2 million dollars.
Source: author's text, Profimedia, aol.com, lawyer-monthly.com
