The Italian brand GCDS and the world's largest pasta manufacturer Barilla have teamed up and introduced a campaign dominated by the legendary Sophia Loren.
When you mention the term sex symbol, most people probably imagine Marilyn Monroe, Brigitte Bardot or Sophia Loren, actually. This temperamental Italian beauty with a captivating gaze was one of the stars of the global film industry especially in the 60's and 70's, and has charmed many men. Even though her face has been subject to time and a few plastic surgeries, we definitely wouldn't mind looking like this at 85!
Sophia Loren's two passions
The luxurious and playful GCDS x BARILLA campaign is titled "Dinner's Ready" and combines two of Sophia Loren's passions - fashion and spaghetti! Just remember her iconic quote.
"Symmetrical features or the perfect proportions do not make anyone beautiful...You must have a spark, a fire and a certain self-confidence...Everything you see I owe to spaghetti." - Sophia Loren.
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So when you lose the battle against carbohydrates once again, serve yourself a full plate and believe that even pasta can be the recipe for beauty!
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Source: gcds.it
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Source: farfetch.com
Photos from the campaign
Open in gallery (9)
Source: gcds.it
Open in gallery (9)
Source: gcds.it
Open in gallery (9)
Source: gcds.it
Open in gallery (9)
Source: gcds.it
GCDS: Newbie in the fashion business
The Barilla brand likely needs no introduction, you might have several of its products at home in your cupboards or in the pantry. It's been on the market for an admirable 142 years! The fashion brand GCDS is a newbie on the other hand - it was founded in Milan in 2015 by brothers Giuliano and Giordiano Calza.
From hoodies to sexy disco style leotards
What is hidden within the name GCDS? It means God Can’t Destroy Streetwear. The brand first started off with designing hoodies with the GCDS logo on the front; these days you can find luxurious leotards, crop tops, bomber jackets, mini dresses or jewelry among its products. This year the brand also put a line of lipsticks on the market, one of which is named Marijuana. It appears that we will keep hearing about it!
