Alessandro Michele, creative director of the luxury brand Gucci, has presented his first women’s perfume. The sumptuous floral fragrance, reminiscent of a garden in bloom, was selected with perfume master Albert Morillas.
A luxury perfume full of rare flower scents is precisely what raises every woman’s confidence and carriers her away to dreamy blossoming gardens. At the beginning was the imaginary garden of paradise, which Alessandro Michele and Albert Morillas wanted to create. The keynotes are the scent of jasmine and exotic musk.
The faces of the campaign, authored by Glen Luchford, are Dakota Johnson, Petra Collins and Hari Nef. Their uniqueness and beauty is depicted in a city, whose urban environment becomes an imaginary garden full of flowers.
Look for the unique images of blossoms in gardens and cities on Instagram under #InBloom.