Adidas in combination with celebrities
Kanye West Yeezy
Yeezy season is on the horizon! Starting in February 2017, Adidas will be offering two brand new versions of the Yeezy Boost 350 V2 by the rapper Kanye West. Trainers which make people go crazy and which sell out almost immediately are back on the scene. This time in a luxury “Black” design, i.e. in minimalist black. The other model bears the name “Zebra” and as you may suspect, these trainers will come in a distinctive black and white design.
Adidas by Stella McCartney
Stella McCartney has also presented her luxurious new sports collection for spring/summer 2017 with a hint of true designer art. This is to say that Stella McCartney is able to combine not only the essential functionality of sportswear, but also timeless modern design and a wide range of styles for various sports and occasions. The show included presentation of various sports and the clothing was modelled by real athletes. Cardio exercises, cycling and athletics were presented and at the end, clothing was showcased by yogi on paddleboards. The luxurious new collection will soon be available in the e-shop.
Adidas application
Adidas recently launched a luxury application which will help you to monitor your sporting performance. Uncover the success in you and cross off the goals in your personal profile. Do you want to know how many calories you have burned this week? How many kilometres you have run in the past half an hour? Discover the details of your activity, providing you with a new perspective on your training and read tips on how to improve your performance even more. The luxury application is available in Windows Store, App Store and on Google Play.
