HAUTE JOAILLERE

If you are looking for something truly exceptional and luxurious, choose from jewels classified as haute joaillere. Such luxury rings are available from brands like Chanel and Dior, and from the world’s most acclaimed jewellers, including Cartier, Boucheron, Chopard and Van Cleef & Arpels. The selection of individual pieces may take several months, which is why only few jewellers or brands can afford to produce them. A range of experts from goldsmiths to stone-cutters, whose work excels beyond the others, partake in working on these luxury rings.

A DIAMOND IS A MUST

As they say, diamonds are the best friends of women and investors. Not a single engagement should make do without a luxurious diamond ring. Diamonds reflect light beautifully and have the highest brilliance of all gemstones. The world’s largest diamond producer is De Beers, which started promoting the diamond as the stone best suited to expressing love at the start of the 20th Century.

Loft 3+kk na prodej s terasou, Praha Modřany, Praha 4

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What’s more, it’s a great investment that valorises the invested money well. The price of diamonds keeps rising.

BLUE DIAMOND

It is more than obvious that the diamond is among the world’s most popular gemstones. But there are diamonds that are not colourless. They can be red, yellow, brown, green, black and blue. The larger the diamond with a rare colour, the higher its price. And when we say high prices, we mean millions. The record-breaking blue diamond, which weighs 14.62 carats, was auctioned off for a record 50.6 million dollars and is called the Oppenheimer Blue. 

In the Czech Republic, luxury goods serve more to demonstrate status and people tend to buy it from a desire for recognition.   Expensive cars, jewellery, watches and fashion are a symbol of luxury for us. However, we often include things which are not luxurious and brands that are often considered inferior in other countries among luxury brands and luxury goods.

Luxury goods are often the results of a global luxury brand. Luxury goods Prague are most often found along Pařížská Street, which is famous for luxury boutiques and where you will find everything from clothing to jewellery to expense handbags. But it’s not the only place in Prague to find luxury goods. The places that we could call luxury goods areas are expanding quickly and people can also buy luxury goods Prague in Rytířská, Široká and Havířská Streets.
What about foreigners? More than half of the luxury goods sold in the country are purchased by foreigners. A few years ago, Russians in particular shopped for luxury goods Prague. Nowadays, the leading position is held more by Chinese clients, who spend not just on fashion from global luxury brands, but also on jewellery or famous Bohemian crystal.

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 The luxury goods market is growing very quickly, not just here but around the world; yet not everybody can afford it and this is why it is increasingly becoming the target for many counterfeiters. Brand and patent protection in Europe is under the jurisdiction of the Office for Internal Market Harmonisation, which claims that legal luxury brand manufacturers are deprived of tens of billions of euros every year, owing to counterfeiters.