Friday the 13th will be a Happy One! It is the Day when the Limited Edition Collection of Beyoncé & Balmain Goes on Sale
The collection was first introduced at Coachella music festival
The luxury collection first saw the light of the world as far back as in April, when, during its revolutionary appearance at the popular Coachella music festival, it was presented by Beyoncé herself. The festival, beloved not only by celebrities but most Americans, revealed what kind of pieces were created under the baton of the exotic singer and Olivier Rousteing, Creative Director of Balmain.
Móda proti proudu
Názor PROTI PROUDU: Martina Šmalclová
The sale will be initiated by the flagship store in Paris
The sale of the unique collection Balmain x Beyoncé will start on Friday 13th at the flagship store in Paris and the following day it will be also available for sale through internet websites balmain.com and beyonce.com.
Sporty spirit of Balmain x Beyoncé
Balmain x Beyoncé consists of 2 sweatshirts in the shades of pink and yellow and a simple black t-shirt. All 3 luxury products are adorned with the BAK logo, on whose true origin there is still much speculation. While the black T-shirt may be acquired for $290, the price tags of the sweatshirts start at 550 dollars and may climb up to $1,790. If you perhaps think the price too high, keep in mind that the proceeds of the sale go to a good cause.
The proceeds go for education
The proceeds from the sale will be dedicated to the American philanthropic organisation, UNCF (United Negro College Fund), which finances scholarships for students of dark skin as well as general scholarship funds for private black colleges and universities. In addition, after her performance at Coachella, Beyoncé donated $100,000 to four HBCU schools - institution of higher education which was to serve, before the law on civil rights of 1964, those discriminated against from the African American community.
Memories of Olivier Rousteing
In the creation of the collection the designer himself remembered his early childhood, before he was adopted through an orphanage. Balmain x Beyoncé is thus not only luxury fashion, but above all an emotional issue….
Názor PROTI PROUDU: Ornella Koktová
Beyoncé has again shown her good heart.
This time round she remembered her roots and decided that with the help of the Balmain fashion house she will help the United Negro College Fund, which has been helping Afro-American students since 1944. In addition to the collection itself, Beyoncé reached for additional $100,000 from her own funds. Inspiring woman.
In our country we are accustomed that if some t-shirts or sweatshirts are sold, and proceeds are to go to charity, it is actually only a fraction of the selling price. As concerns Balmain x Beyoncé the case is entirely different, because here it is the entire, 100% of the proceeds! I take my hat off!
However, as concerns my view on the appearance of the collection, I shrug my shoulders a bit. Simply ordinary sweatshirts decorated by crystals, embroidery and sequins. Although the two main persons behind the project have said that they put so much effort into it, I seriously do not understand. I would have expected more creativity from a man whose other collections always take my breath away.
