Cover story: Fashion without limitation - STOP fashion isolation in Czech Republic!
Are you particular about refined fashion style?
You might be wearing a chic ensemble with matching pumps and a fine leather handbag, or a luxurious suit with goes perfectly with your trendy shoes. You still remember how those items caught your eye immediately. You don’t even know why. You simply liked them.
You believe that you and you alone dictate your style. But in reality, it was all chosen beforehand by a marketing guru. Impossible?
Móda proti proudu
Názor PROTI PROUDU: Tereza Janatová
STOP fashion isolation in Czech Republic
Every day, we rely on somebody else to choose our clothing. They are invisible sales representatives who dictate what we will wear. They choose the colours and models for the forthcoming season for us – for Czechia, these are most often careful shades of grey and beige. In their minds, we are very conservative and dislike livelier colours and extravagant models.
These “fashion pickers” then bring the narrowly profiled range to one of the shops in Prague’s most lucrative street, and start promoting them on the pages of renowned magazines. After all, why write about brands and collections which don’t have branches in the Czech Republic.
Several years ago, the Ministry of Regional Development of the Czech Republic filmed an advertising spot, in which it presents us as a country that is slowing down while the rest of the modern world speeds up. But do we really want to live in a place where time has come to a halt? Or are we ready to move forward and have an overview of the really hot news and trends, on a truly global scale? This is a fundamental question, which should be asked by anybody who cares about fashion and style. If your answer is affirmative, follow us.
Fashion without limitation
Luxury Prague Life has decided to break through the fashion isolation in Czechia.
It has prepared a great novelty for you: the Fashion without limitation.
You can be sure to find out all about brands and collections which are not represented in the Czech Republic. Our aim is to provoke a lively fashion debate and inspire you in creating your personal fashion style. From now on, you are no longer limited by the geographical location of the shop. Fashion is global and it belongs to you too!
Decadent Swan Lake
We have literally headed against the current with famous Czech fashion and luxury aficionado, who from now on will entertain you with her comments about current fashion collections and trends. Allow us to present Ornella Koktová, the new face of our team.
You will see that she really has an eccentric opinion about fashion.
If going against the current, make it worth it!
Názor PROTI PROUDU: Ornella Koktová
You are a very open person. You sometimes go against the flow and that is why you will be commenting on articles from the fashion world in our column entitled Against the Flow. Why did you accept the offer?
People mostly just extol the virtues of fashion in the fashion magazines, but I think that it is a good idea to form your own opinion and I certainly have one. I am not afraid to say out loud what some people only think but keep quiet just because this concerns a renowned fashion house. You won’t get that from me.
Ve spolupráci s H&M, Foto: Jaroslav Urban
