Fashion that thinks about nature and people, sewn in "slow fashion" style

Owner Jana Ješková, aka designer Jenny Jeshko, talked about the purpose of opening the luxury boutique. Of course, she mentioned that the work of the skilled designers adheres to the rules that they make on their own in the Czech Republic and thus meet and promote the motto of SLOW FASHION. Slow fashion emphasizes craftsmanship, quality and tradition with respect for biodiversity and human rights. So you can be sure that you are paying for real quality work in the boutique!

"Our great advantage is also the studio that can accept orders during opening hours. So the customer can have anything tailor-made, or adjust pieces from the collection. We have also prepared "one piece only" hot items, which we will have available in one piece only, so they will be exclusive pieces for true fashion lovers," says owner Jana Ješková.

Prodej secesní vily 530m², pozemek 946m², Praha 4

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Which designers does the boutique offer?

In addition to the owner and designer Jenny Jeshko, the boutique also offers the successful Czech designer Pavel Berky, designer Denisa Nová, tailor Roman Humlíček with his jeans for men and ladies, Tamara Bodnárová, Rebeka Monhartová with knitted caps, popular Slovak designers Jana Jurčenko and Zuzana Haková, sporty fashion from Aida Style. Also, Tereza Ujevičová, luxurious jewelry by Thereska, Tamara Kostkovská and her wire jewelry, Robert and Ivan Ondráček with metal butterflies, jewels from Klára Bílá, elegant fashion by Hermine Khalaf, and others. There is truly a lot to choose from.

“Perhaps we will draw inspiration from the interwar period," things model Aneta Vignerová.

Views about fashion differ and fashion designers keep coming up with new things. But is it really so? Don´t they just keep re-inventing models of past eras? Among the current collections we often find similarities to dresses which used to be worn a century ago. Would we really wear in 100-years´ time the same things as in the period of the First Czechoslovak Republic?

"Maybe we will not be preoccupied with fashion any longer," said Ester Geislerová. 

Although the trend of today is sustainability, fantasy works at full throttle and we often imagine clothes of future times as transparent plastic coats in a kind of UFO style. Osmany Laffita offers a version of metallic clothes and Taťána Kovaříková comes with a theory that perhaps it will not be sewn at all! Esther Geislerová on the contrary thinks that we will not address these issues at all.

Those are the opinions of some famous Czech personalities. Are you interested in views of Czechs whom we asked the same questions in the streets of Prague? You can find them in the video HERE: Shiny overalls or plastic? We know what the Czechs think we will wear in 100 years´ time!