Robert De Niro Is Part of Ermenegildo Zegna’s New Strategy

New direction of Ermenegildo Zegna campaigns

The campaign’s artistic director is Alessandro Sartori, who has brought new energy, a breath of fresh air and original ideas to Ermenegildo Zegna. This campaign, which presents Ermenegildo Zegna men’s luxury attire for the Spring/Summer 2017 season, is a precursor of the brand’s new strategy. The campaign certainly doesn’t lack appeal.

According to Alessandro Sartori, it is the first phase of a change in which the luxury brand prioritises human conversation over the standard monologue, which traditionally focuses only on presenting the product.

Luxusní loft na prodej 3+kk, Praha Modřany, Praha 4

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Defining moments is about the people who wear the brand

Just like the hands that work on the collection, the brand’s story comprises its definition by the people who wear it. People from various corners of the globe, people with diverse experiences, people of different characters and generations. People whose lives were transformed by defining moments.

The new strategy was created to face the changing market and society as a whole. A successful company must offer products that meet customers’ expectations. Defining moments is a new direction for this luxury brand and we will keep track of it with anticipation.