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H&M promotes sustainability; in great style at that!

H&M Presented its First Autumn Collection of Sustainable Material

Dominika Žejdl
20.Sep 2018
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2 minutes
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First autumn collection of sustainable material

The luxury H&M brand, stellar in the fashion world, has this autumn for the first time ever introduced an exciting and meaningful collection, Conscious Exclusive FW18. Who knows and follows the Swedish brand is certainly aware that this is not its first collection of sustainable materials. You will love the clothes which, apart from great style also has another, important meaning!

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Dominika Žejdl
fashion editor
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Ornella Koktová
model
Móda proti proudu

Názor PROTI PROUDU: Dominika Žejdl

Drama, romance, but also charming modernism

The first autumn collection of the luxury H&M fashion house, Conscious Exclusive, is carried out in real style that will appeal to every woman who loves meaningful luxury fashion. The collection is notable for dramatic, while romantic silhouettes, designed in modern spirit. It combines the life as well as the path of lost historical artefacts with the latest innovations in the field of sustainability. 

Recycled cashmere and velvet

With the fashion label H&M we have grown accustomed to the fact that it is environmentally conscious, all the time bringing the latest ideas and innovations in the area of ecology. The FW18 Conscious Exclusive thus newly brings recycled cashmere, new velvet made of recycled polyester or left-over fabric ECONYL from the previous collection ofSS18 Conscious Exclusive. So you can enjoy beautiful women´s models, which are feminine, soft-touch and, above all, stylish and fashionable. The sophisticated collection thus offers dresses, trousers, blouses, underwear, footwear and accessories which are very versatile; suitable for a Christmas party or even as daywear. 

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Face the autumn weather only in style

Outdoors there is still plenty of sun, but the evenings are already starting to be a bit chilly. An ideal item, as if made precisely for such weather is the luxury long black coat with an oversize collar and creative side vents which was made of recycled woollen mixture. If you want to stay with dresses, you will certainly appreciate the long, printed dress with voluminous sleeves and bare back, which will turn you into a star of any luxury party.   

Dominika Žejdl

Názor PROTI PROUDU: Ornella Koktová

If only could Conscious Exclusive inspire other brands, too!

At first glance quite a classic collection, which below the surface has something more to offer. This little extra is aimed directly at our planet. I am so excited! Finally, we have here a gigantic brand, which is trying to provide a helpful solution. I hope that H&M will be great inspiration for other brands, too.

Since I am one of those women who like darker colour tones, I naturally enjoyed the Conscious Exclusive collection. I terribly enjoy bell-bottomed trousers. I specifically very much liked the black tasselled top with black pointed-toed high heels and classic trousers. Simply a model worthy of the ´Big Boss Woman´.

With the autumn there also comes winter and H&M did not disappoint here either. The long black coat pleasantly surprised by its vents on the sides. It turned the hundred-times recreated classic into something more and I of course appreciate that. So, if you are looking for a stylish classic with a favourable price tag, than this is the right way to go.

The greatest SMASH HITS of this collection according to Ornella are to be found at the beginning of the photo gallery below the article.

Ornella Koktová
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Kolekce H&M Conscious Exclusive 2018 oslavuje ženskost a udržitelnou módu!
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Celebrity podlehly kouzlu kolekce H&M Conscious Exclusive 2018. Jak jim sluší?
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