Designer of Luxury Cars, Lorenzo Ramaciotti. "Ferrari cars called him ´Sir´."
Lorenzo Ramaciotti and his designer fingerprint on famous car makes
Lorenzo Ramaciotti was born in Modena in 1948. He begun to build his career in Pininfarina in 1973 and remained associated with this exquisite house for more than 30 years. Over time he became its design director, remaining in the post for those last two decades. At that time he was responsible for the signature style of some of the most beautiful cars of recent years, including Ferrari 456 GT, Ferrari 550 Maranello, together with the concept of Maserati Birdcage and the popular TG Peugeot 406 Coupé.
Then, during his later best years, he held the post of company director of FIAT Group Automobiles, where he led the global design of Fiat-Chrysler. He also oversaw operations of Maserati GT and Alpha 4C. He designed and influence the design of luxury brands such as Fiat, Lancia, Alfa Romeo or Maserati. His work expanded to also include American companies such as Jeep and Dodge Durango. In 1989 Ramaciotti designed the Mythos concept for Ferrari.
He created the design of many vehicles which attract attention to this day
During the 20 years he created more than 20 concepts which won him several international awards. He himself participated in more than 100 luxury projects. Although he was known especially for his work for Ferrari, Ramaciotti is the author of Peugeot 406 coupé, a large family car, which was among his favourite creations. Ramaciotti´s design of Ferrari 612 Scaglietti (2004) attracted critics, who admired the long, plunging front part of the bodywork.
Alfa Giulietta (2010) was the first Alfa Romeo designed by the Ramaciotti team to maintain the name of the brand. The same platform was then used to develop Dodge Dart and Fiat Viaggio. Ramacotti´s design for model Alfa Romeo 4C is his attempt to bring greater homogeneity to the brand. The last vehicle we must mention is Maserati Quattroporte (2014) which is 2 in 1 - luxurious and spectacular at the same time.
A small diversion to Lake Como
Lorenzo Ramaciotti also became Chairman of the Concorso D'eleganza Villa d'Este 2018 competition held in the vicinity of the luxury Lake Como, Italy. He has something to say, is able to capitalise his experience and is extremely creative.
