The year was 1968, when a passionate traveler experienced in economics, Gerolamo "Gimmo" Etro, founded his own haute couture company. It was characterized by quality textiles in daring colours and innovative combinations. In the eighties, the brand's signature item became a paisley patterned fabric that raised luxury accessories in the form of handbags and suitcases to a higher level. The breakthrough came in 1985, when the Etro brand presented its first collection for the home, which contained everything - from blankets to photo frames.
The brand has attained such a prominent position that since 1996 it has regularly exhibited at the prestigious Milan fashion week. Similarly, Etro's exclusive furniture and decorative items have also been rightly appraised, so we can see the latest works at the Salone del Mobile luxury furniture fair in Milan.
The collection is very closely linked to the Etro fashion house. There are very elegant, distinctive designs that impress not only with their vivid colors, but also via the motifs used and sophisticated details. They reflect a combination of tastes, scents and traditions of the world. Quench your thirst for adventure.
Novelties include the beautiful Caral sofa, where you can see the perfect balance between classic and modern design. It contains the paisley pattern, which is typical for the brand: the Etro Home version of a luxury ethno style! The Woodstock sofa has an air of elegance, with a comfortable mattress and rounded armrests. Coupled with pleasant cushions, it becomes the perfect place for dreaming and relaxation! Just like the perfect bedroom that also had its place at the fair!
Among other things, the FONDA bookcase was presented, which thrilled us with its gentle and clean style. Some of its parts are filled with beautiful materials of distinctive colours in purple or claret shades, and playful stripes are also included.
If you want to see for yourself the luxury that Etro offers, take a trip to Milan. Here, on Via Pontaccio, the brand opened its first boutique, dedicated to furniture and accessories, in 2014, during the Salone del Mobile.