The New FENDI Campaign Was Taken Over by 3 Generations of Kardashians
The campaign is celebrating the tenth anniversary of the Peekaboo handbag
The unique campaign Me and My Peekaboo is here to celebrate ten years of existence of the luxury Peekaboo handbag in the market. In total, FENDI will presents five short videos which will capture the essence of iconic women from around the world and images revealing the intimate relationship between the protagonists and the Peekaboo handbag.
The first chapter belongs to the family of Silvia Venturini Fendi
The Me and My Peekaboo campaign was kicked off back in April, where the various types of luxury Peekaboo handbags were presented by Silvia Venturini Fendi along with daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi. The campaign featured the most fashionable pieces in the shade of black or blue velvet all the way to romantic white models full of vibrantly coloured flowers.
Of course, the first chapter is indeed a thing of the past. The public is interested in the second one in which the main role was played by three generations of the famous Kardashians.
Debut of five-year old North West
Grandmother, daughter, granddaughter. Kris Jenner, Kim Kardashian and North West. Exactly in this composition the Kardashian clan appeared in the luxurious campaign. While for Kris and Kim, photo and video cameras represent daily routine, for five-year old North it is a bit of novelty. The FENDI campaign was her debut. If however, she follows in the footsteps of her mother, Queen of selfies, we certainly have something to look forward to.
And what impression does the campaign make? A surprisingly pleasant and relaxed one, we are almost inclined to buy a Peekaboo!
"You wish to include them in your family. And maybe one of your daughters will steal them from your wardrobe. Simple, comprehensive and timeless."
In these words Silvia Venturini Fendi described the luxury Peekaboo handbags. And what about you? Do you agree with her?
