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The campaign for the new Alexander McQueen Spring/Summer 2017 collection is set among beautiful sand dunes. The magic of photography is rivalled by the luxurious, dreamy articles of the collection itself.

A Magical World in the Alexander McQueen Spring/Summer 2017

Eva Ledecká
12.Apr 2017
+ Add on Seznam.cz
1 minute

The campaign was created in cooperation with photographer Jamie Hawkesworth, with the stunning Vittoria Ceretti modelling.

Beautiful long dresses of wool and lace are the core element of the delightful collection. The luxury articles are featured in black, beige and red, and the loose cuts make the wearers look like muses from another world.

Inspired by the rough and magical nature of Scotland

Fashion designer and creative director of the Alexander McQueen brand, Sarah Burton, drew the energy and inspiration to create this unique and remarkable collection in the Shetland Islands of Scotland. The wilderness and stunning landscapes are reflected in the pieces with a luxurious, romantic, slightly provocative and hippie style. The wild plant-shaped embroidery combined with transparent materials looks light, timeless and magical.

Pronájem bytu 3+kk - Praha 1 - 108
Pronájem bytu 3+kk - Praha 1 - 108, Praha 1

In addition to airy dresses, the collection features a tartan pantsuit, skirts, trousers, short jackets and lace tops.

Sarah Burton – Wedding Dress for Catherine Middleton

Sarah Burton has been working for the luxury brand since 2000, and became creative director in 2010 following the death of Alexander McQueen. Her popularity increased after she designed the luxury wedding dress for Catherine Middleton’s wedding to British Prince William. In 2012, Time magazine ranked her among the 10 most influential people on the planet.

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