Louis Vuitton to launch a new perfume, Le Jour Se Lève – The Day Begins, in March
In 2016, Jacques Cavallier Belletrud created seven unique fragrances with which the luxury brand entered the perfume market. The new perfume, Le Jour Se Lève, which celebrates originality and optimism, is also the work of the master perfumer of Louis Vuitton.
The essence of the first rays of sunlight of a new day is hidden in the flacon The Day Begins
Jacques Cavallier Belletrud attempted to capture the transformation of shadow into light and he hid the magic of the first morning rays in The Day Begins flacon. For everyone who moves toward the adventure of a new day, the first morning sun is a flood of energy. The sun’s rays pierce the darkness and promise something new. This moment of the beginning of a new journey became key to the perfumer.
The notes of the luxury perfume include mandarin, jasmine sambac and black currant
One of the main ingredients of the luxury perfume was mandarin, and the perfumer explained why.
"Mandarin is a wonderful citrus, because optimism flows from its pulp, the peel is fresh and the flower of the mandarin tree has a very floral scent. Unlike other citrus fruits, mandarin is not associated with cologne."
Other notes of the fragrance are jasmine sambac, magnolia petals, apricot-scented osmanthus and black currant.
Opt for a practical set when you travel
The flacons of the luxury Les Parfums collection are not something you should throw away after using. Simply bring them into one of the stores with a perfure fountain specially developed for these purposes and fill them up again. Are you going on a trip? Opt for a practical pack containing a 7.5 ml travel flacon and four replacement cartridges.
The luxury fragrance Le Jour Se Lève will be available in select stores and at louisvuitton.com from March 15th for a price starting at 210 €.
