The south of France is regarded by many as one of the most charming places in Europe. Colourful meadows full of lavender and sunflowers, the legacy of renowned artists, the unique atmosphere of coastal towns and inland villages make Provence a truly luxurious destination.
Young lovers and older people who long for luxury in beautiful surroundings will find a place just for them here, a place where they can relax, discover and rejoice in life. Simon Porte Jacquemus has very sensitively incorporated the spirit of Provence into his new collection. Jacquemus established his name over the course of several years thanks to precisely such unique collections with a pinch of French charm and feel of the countryside.
Despite being one of the youngest fashion designers, his success is astounding, something which was visible at this year’s Paris Fashion Week, where he presented won great acclaim for his new collection Les Santons de Provence. He was born in 1990 and spent his childhood on a farm in the south of France, from where he moved to Paris in 2009, where he established a ready-to-wear clothing label. His astounding natural talent has taken him up to join the ranks of the top fashion designers.
As he himself says, he creates clothing for “girls who are able to find modern poetry even in a white t-shirt.” With his arrival in Paris, something new and unexpected appeared on the catwalks, something which the city of fashion had been waiting a long time for.
Natural materials are dominant in the Les Santons de Provence collection, shirts with wide sleeves and wide trousers with a high waist, which have become this year’s trend.
The dominant accessories are large straw hats and distinctive belts. Long and short dresses with interesting designs come across as feminine, modest and natural. Celebrate the purity and beauty of the countryside of southern France in elegant clothing which is in addition to this comfortable and absolutely original!