Gigi Hadid & Ariana Grande for Reebok Show off the Beauty of Human Imperfection

The new Reebok Collection with the BeMoreHuman message, under the patronage of Gigi Hadid and Ariana Grande.

Where should I begin? We all know that gigantic brands such as Nike, Adidas or Puma are dominating the sports market today, chiefly by using well-known faces and various influencers from around the world. And Reebok? It has been hanging back in recent years and the time has now come to quickly remedy the situation.

Messages such as “let’s all be satisfied with our body”, “we are all unique” or “spread love and joy for life” are most trendy right now. But let’s not lie to ourselves. Most of us are not 100% happy with our own body. Either due to our laziness or because we are working 12 hours a day for our own company for example and we don’t have much time to get our bodies swimsuit perfect. And this is why these clichéd messages always get my back up, because they are just small subtle lies, which are simply used to promote sales. This is where the target group is evidently teenagers, because Ariana Grande will certainly not be able to make adult people purchase grey tracksuit trousers with an elasticated waist.

And what do we see from the Reebok brand? Absolutely ordinary leggings or tracksuit trousers combined with completely ordinary tops that are nothing unusual. But watch out, they have the hashtag #BeMoreHuman! And this means that they are are something extra. Just forget this mistake and don’t buy anything from Reebok. Because if we do, we may end up with the same bored expression that the aforementioned “co-author” Gigi has on her face in that advert....Aaaahhh…