Forget about the classic little black dress! H&M and Erdem have come up with an exclusive party collection! For men too...
The H&M brand frequently livens up its urban fashion with exclusive collections which are created in collaboration with giants of the fashion world. This time, the brand has joined forces with the luxury fashion house Erdem, together with which it is breathing new life into the formal party style! And in addition to that, it is also offering a menswear collection!
Erdem is loved by the whole of Hollywood!
Since its creation in 2005, the Erdem brand has been discovered by and found popularity among many famous personalities and Hollywood stars. Starting on 2 November, each and every one of us will also have the opportunity to enjoy the unique feeling you get wearing this unique collection worthy of the catwalk!
Erdem is a London-based brand with the American-Turkish Erdem Moralioglu behind it, one of the most romantic designers of all. In his designs, Erdem celebrates the power of beauty. Floral patterns are typical for him, his precision work evident in the hand-stitched embroidery and unique designs.
A steep path to the top: one of the best in London!
Erdem Moralioglu established the brand in 2005 and is now regarded as one of the most successful London-based designers. His collections are always eagerly awaited and his fashion shows frequently rank among the most important events at London Fashion Week. Luxury clothing by Erdem is available in the most prestigious shops the world over.
A special range will now be available in selected H&M shops.
Despite the fact that the quality of this unique range cannot equal the luxury clothing by Erdem with dresses costing around 2,600 pounds, this is a very attractive offer, don’t you think? Read on.
The collection includes luxury informal items such as a long top with logo costing 50 pounds. A wonderful dress with a plunging neckline costing 112 pounds will be available in a limited number of 10 or 20 items. You will find here floral t-shirts costing 30 euros, blouses costing 129 euros, sweaters for 70, dresses from 130 to 200 euros, a luxury coat with an animal motif for 20 euros, trousers costing 100 euros and shoes from 99 to 179 euros.
Michal Pudelka has created a unique look book and the film director Baz Luhrmann has breathed life into the whole collection via the medium of film.
