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Nike redefines the fashion world and comes with a unique concept that celebrates world success!

Boom in the fashion world: Nike presents plump and handicapped figurines

Martina Šmalclová
9. 6. 2019
+ Add on Seznam.cz
1 minute
Obchod v Londýně odhalil nové figuríny

Everyone can be an athlete, says Nike

It doesn't matter the height, weight, measurements, shapes or other bodily dispositions. With a new campaign, Nike is trying to prove that everybody can be an active athlete and model. They have placed full-bodied and handicapped figurines in the flagship shop in London, and customers are thrilled!

Shop in London revealed new figurines
Shop in London revealed new figurines
Plus size Nike collection
Plus size Nike collection
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Plus-size support since 2017

Nontraditional figurines are not the first project wehre Nike expressed support for women of larger sizes. The brand launched the first plus-size collection that offered sizes ranging from 1X to 3X back in 2017. Now it has added a range of other luxury styles and colours to the functional and sportswear collection, giving full-bodied women a clear message - Nike the sports giant certainly won't forget about them.

From London to the whole world

Although the figurines are still only in London's boutique on Oxford Street, the luxury sports brand is planning to expand to other stores around the world in the future. But Nike is not the only company that brings diversity, innovation, and reality to the fashion world.

Prodej pasivního domu 5+1, Praha 9 - 184
Prodej pasivního domu 5+1, Praha 9 - 184, Okolí Prahy
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Debenhams or Missguided also show things as they are

Plus-size dummies have been also placed by luxury brands Debenhams or Old Navy in their stores in the past. The British brand Missguided has given room to freckles, a rare skin disease called vitiligo, and various ethnicities.

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The designer, who scored at Cannes, impressed with a new collection in Monaco.

She scored in Cannes. Now you are invited by Alberta Ferretti on a yacht to Monaco

Martina Šmalclová
08.Jun 2019
+ Add on Seznam.cz
1 minute

At this year's Cannes festival, Elsa Hosk wore her divine feather dress. A few days earlier at the opening of the festival, and then during the amfAR Gala, it was the "Desperate" Eva Longoria. Needless to say, all the robes were damn luxurious! Alberta Ferretti presented her talent again at Monte Carlo Fashion Week, where she presented another of her collections - Cruise 2020.

Alberta Ferretti
Alberta Ferretti and Eva Longoria
Alberta Ferretti with award of princess Charlene
Elsa Hosk
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Martina Šmalclová
fashion editor
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Ornella Koktová
model
Móda proti proudu

Názor PROTI PROUDU: Martina Šmalclová

Princess Charlene Award

The Italian designer, like Jiří Kalfař, took over the prestigious award of Princess Charlene of Monaco for her sustainable approach to fashion at Monte Carlo Fashion Week. Alberta Ferretti is a seasoned designer and opened her first boutique in 1968.

From Margaret Thatcher to Hollywood stars

In 1988 she became one of the leading designers and retailers invited by Prime Minister Margaret Thatcher to a reception. Jennifer Garner, Halle Berry, Jennifer Lopez and Princess Beatrice of York wear her superb models besides Eva Longorie.

Prodej luxusního bytu 3kk v Pařížské ulici
Prodej luxusního bytu 3kk v Pařížské ulici, Praha 1
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The underwater world of Alberta Ferretti

The new collection was presented by Alberta Ferretti in the yacht club Monaco. It is inspired by the sea and brings a wave of elegance, sensuality and fresh colours. It is intended for all women who are dynamic, eccentric and above all desire elegance. It is in this spirit that Cruise 2020 bears.

Frills are the summer winner

While working Alberta Ferretti often uses luxury chiffon, lace and other transparent fabrics, and Cruise 2020 is no exception. These elements are decorated not only with bold-looking blouses, but also with luxurious evening gowns or dresses for daily wear. Beautiful variations have become the ruffles that adorn most of the models - romantic, feminine and sexy at the same time. We applaud!

Martina Šmalclová

Názor PROTI PROUDU: Ornella Koktová

Italian designer Alberta Ferretti does not deny her temperamental roots. The latest Cruise 2020 collection offers a wide range of pieces that you can wear literally from morning to evening.

I personally was most impressed by suede skirts in the pigeon blue shade combined with ochre-yellow blouse with buttons. Perfectly and no doubt comfortable model for everyday life. In addition, I dare say that this combination will not go out of style. In short, a "must have"!

And for the evening? Since we're talking about Monte Carlo, I’d love to see something more spectacular and chic! For me, sequin miniskirt with a flowing transparent blouse and sexy belt. You might think it's too bold… But since the whole model is tuned to a darker ocean colour, it still keeps its elegance without a hint of vulgarity.

Ornella Koktová
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Závěrečný večer v Cannes: Přehlídka luxusních rób i nepadnoucích střihů!
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