For the first time in history, Victoria's Secret is cooperating with a different brand to create luxurious items for its highly anticipated annual show. This first-time privilege and exclusivity were granted to the French luxury brand Balmain!
The world is in for a major fashion surprise on 28 November 2017. The city of Shanghai will transform into a sky full of beautiful angels, who will be revealed on the catwalk during the annual and globally anticipated Victoria's Secret Fashion Show.
This year we’re looking forward to the event twice as much, because it will reveal items created in cooperation with talented French designer Olivier Rousteing, the creative director of the luxury brand Balmain. What’s more, the day after the fashion show, the exclusive Victoria’s Secret x Balmain collection will be available in stores and on the Victoria's Secret website. You can expect this unique collection to contain luxurious lingerie which is suitable for the runway just as much as for wearing in real life.
Several days ago, Balmain posted a promotional video on its Instagram account, which indirectly hints at what we can expect from this extraordinary collaboration: there will be o lack of gold accents, mesh, glitter and sparkle.
Olivier Rousteing is a man whose energy seems to be boundless. He recently thrilled with his new Spring/Summer 2018 collection, cooperated with the L'Oreal Paris brand to design lipsticks in a whole range of colours, and is preparing one of the world’s most luxurious fashion collections together with Victoria's Secret.
What next? It’s hard to say, but the world of fashion truly expects a lot from this talented designer.